1. Define the product category
Start by stating exactly what you want to manufacture: classic nail polish, gel polish, builder gel, base or top coat, poly gel, acrylic or dip powder, or another nail product. If the project contains several systems, separate them in the brief because formula, packaging and production requirements can differ.
2. Describe the formula target
If you have a benchmark product, explain what you like about it and provide a physical sample when possible. Useful details include application feel, viscosity, coverage, finish, cure behavior where relevant, durability expectations and removal method. If you do not have a benchmark, describe the user experience and market position you want to achieve.
3. Prepare color references
List the number of shades and the type of reference available for each. Physical samples are usually more reliable than screenshots. Pantone or other color references can help communicate direction, but the final shade should be approved on the intended nail product formula because opacity, base color and finish influence appearance.
4. Decide how much packaging is already defined
Tell the manufacturer whether you already have a bottle and cap, need packaging options, or want a complete private-label solution. Include desired fill volume, decoration style, label or carton requirements and any existing artwork. Packaging decisions can affect sampling and timing, so they should not be treated as an afterthought.
5. Share realistic quantity expectations
Provide the estimated order quantity per shade or SKU rather than only a total collection quantity. This helps the manufacturer evaluate packaging, color count and production planning. If the volume is still being tested, say so and provide the range you are considering.
6. Identify the target market
The destination market can affect documentation, labeling and project planning. State where the product will be sold and how it will be distributed—for example through ecommerce, salons, distributors or retail. Avoid assuming that one generic claim or document automatically covers every market.
7. Set a target launch window
Work backward from the date you want finished goods, allowing time for formula or shade development, packaging confirmation, sampling, artwork, approvals, production and shipping. The more custom the project, the more important it is to establish which decisions must be locked first.
A strong RFQ is specific without pretending every decision is final
You do not need to know every answer before speaking to a manufacturer. Mark open items as flexible, but be precise about what is already fixed. A brief that separates “required,” “preferred” and “open to recommendation” gives the development team much better information than a long list of unprioritized ideas.